A couple of months ago I actually watched WWE Raw, mainly because CM Punk won the world title. However, in the last few weeks, apparently the WWE’s creative team (if you could call them that because nothing they have done with Raw has actually made them look creative) are afraid to make him a major star and are too concerned with protecting their big names — Chris Jericho, Batista and John Cena.
Since Punk won the world title, he has been treated like someone who is undeserving of it. Now that could come with the way he won the belt — a 20 second match with Edge after Edge got creamed by Batista — and the fact that the only person that he has beaten decisively has been JBL — who is perceived as mid-card talent. And of course, those wins have come with a price, since JBL seems to dominate the matches and then Punk wins with a surprise move.
Now I don’t know if Punk is being treated this way because creative is scared to have him replace one of their top dogs on the Raw brand — again, Cena and Batista — or if because creative is really that incompetant that they don’t understand that the main champion of a particular brand needs to be treated as if he is the most important person on the show, i.e. when he loses, it is a major event which therefore elevates the opponent who beat him.
That hasn’t been the case with Punk. He is booked that he is undeserving of the belt — that he is at a lower level than Cena or Batista — and that he is lucky to even have the title.
However, it doesn’t need to be like that. In fact, if WWE creative actually lived up to their name, they could make Punk one of the biggest names on Raw — similar to Cena and Batista.
How do they do that? Simple — turn him heel.
In fact, they should have done that from the beginning, and for the sake of this argument, let’s say they actually did. In fact, let’s pick up the timeline from the Raw where Punk won the world title.
At this point, he is being told he doesn’t deserve the title by every person he comes in contact with — JBL, Batista, Cena and other wrestlers. He is headed into a big showdown with Batista at the Great American Bash and you can see the chinks beginning to show up in his self-confidence.
At the Bash, the match is developed where Batista is dominating. Punk is being stymied every chance he gets. Finally he snaps and delivers a low blow to Batista. The referee calls for the bell and disqualifies Punk, which means he retains the title. He takes his belt, hangs his head and starts to walk to the back. Now comes the key part — as he begins his walk, he stops and, provided the cameraman on hand knows what he is doing, zooms in on Punk’s face (remember his back is turned to the audience) and picks up a small smile forming.
Cue the next night on Raw. Batista comes to the ring and he is pissed. He demands a rematch. Punk comes out and begins apologizing. “I’m sorry. I didn’t mean to do that — I just got frustrated. I never wanted to disrespect the title like that. I snapped.” At this point, the footage of Punk with his small smile is shown and Batista demands to know what that is about. Punk doesn’t even acknowledge it. He just agrees to the rematch and leaves, leaving Batista in the ring with a pissed off look on his face.
Now comes the main event. This time Batista is mad — and he is taking his frustration out on Punk. He is just beating the hell out of him. So Punk resorts to the low blow. The referee refuses to call for the bell, forcing Punk to continue the match. He pleads his case and then stops — he smiles, raises his hands and proceeds to stomp on Batista. After that, he leaves the ring and grabs a chair. He tosses the chair into the ring and promptly gets into another debate with the ref. So he kicks the ref in the groin. At this time, Batista has recovered and spears Punk out of his shoes. Punk is on the mat and so is the ref. So after looking over the situation, Batista decides to end the match by putting Punk in the Batista Bomb. He gets Punk in position, and Punk drops and again low blows him. From there Punk throws Batista shoulder-first into the ring post and picks the chair back up. Batista turns around and gets plastered with the chair. The ref calls for the bell.
However, this story doesn’t end there. Punk freezes and looks down at Batista, who at this point should have been busted open. He looks at the chair and looks down at Batista again. Then he looks back up — with a wolf’s grin on this face — before just pounding Batista over and over with the chair. The back empties out, the referees get Punk under control and he grabs his belt before heading to the back. But before he gets there, he turns around, holds the belt up high and screams “So I’m undeserving, huh?” before smiling widely.
Now comes the next week. Punk comes out — in his street clothes, with the belt over his shoulder. Now it is important he comes out in his street clothes, not a suit (I’ve seen him in a suit once and it was the funniest thing ever). The reason being is that he doesn’t look like your typical WWE superstar. He is not jacked up. He is not 6-foot-5. He is basically a misfit — and his attire should reflect that.
He grabs the mic and after quieting the crowd, launches into this tirade —
“For the past two years, I’ve been treated like I was expendable. I’m not good enough. I’m sloppy in the ring. I’m only here because Paul Heyman liked me. Well, I’m done. I’m through coming out here and acting like the cheers that you rain down on me matter. I’m through being a mindless peon in the back, basically doing the same crap week-after-week. I’m through being treated like I’m second-best. I’m sick of doubting myself.
Batista, you’ve said time after time, that I’m not on your level. Well guess what? I kicked your ass last week. I made you bleed. I made you forget your mother’s name. Am I on your level now?
You people think that I’m the second coming — well guess what? I am. I am better than everyone back there, but have I had a chance to show that — NO! I’m forced to put a goofy smile on my face and wrestle down to the abilities of those steroid-embracing monkeys in the back. Well, no more.
I’m the world heavyweight champion now. Instead of me kissing your ring (pointing to the back), you should be kissing mine. This belt proves something that I already knew when I came into this company — that I am better than anybody back there.
As to you brain-damaged chimps in the audience, well as far as I’m concerned, I’m better than you too. I don’t need to drink a beer or smoke a joint to feel better about my life. My life is great. I am the world heavyweight champion and you’re not.
So everyone in the back, everyone here tonight and everyone watching at home, it is time for me to basically reintroduce myself — I’m CM Punk. I am the world heavyweight champion. I am the best wrestler in the world today and there is nothing — nothing — that you idiots can do about it.”
From there, you could have Punk wrestle matches with all the faces on the Raw roster — working good competitive matches with guys like Batista, Shawn Michaels, Rey Mysterio and even elevate some of the younger talent, such as Kofi Kingston. But you book him in a way that he will do anything to retain the title and he continues to be overly self-confident in his promos.
Heck, if done right, he could have such great heel heat that when he finally dropped the title — say at Wrestlemania — it would end up making the guy who beat him even bigger in the fan’s eyes.
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For some great Punk moments, here are some recommendations:
Full Impact Pro: The Best of CM Punk Vol. 1 and 2
Ring of Honor: World Title Classic (this dates back to 2004 and was the first of the acclaimed trio of matches he had with Samoa Joe that year over the ROH World title. These matches are basically credited with saving the company following the Rob Feinstein scandal. In fact, it is interesting to note that this match wasn’t even the main event — a four-team tag scramble match was the main event of the night. But the placing of the title match on the card does not take away from the absolute classic that Punk and Joe put together.)
Ring of Honor: Expect the Unexpected. His first match against Raven. Watch the fans in this match. They start out sitting down, but by the end, they are on their feet and making Punk into one of the biggest heels in the company. Great psychology in this match.
Ring of Honor: Joe-Punk II. The second match in their trilogy. This match was named as a five-star match by The Wrestling Observer. It was actually the first five-star match — as determined by the Observer — in the United States in seven years. (Trivia: The last prior five-star match was Undertaker-Shawn Michaels, Hell in the Cell in 1997).
Ring of Honor: Nowhere to Run. The final match between Punk and Jimmy Rave and it was in a cage in Chicago — Punk’s hometown. This match was great and the crowd was fantastic.
Ring of Honor: Death before Dishonor III — Punk versus Austin Ares for the ROH World Title and after the match, Punk cuts one of the best heel promos ever.
Ring of Honor: Sign of Dishonor — Punk comes out in a suit and tie. Just that image alone was worth the price of the DVD.
Ring of Honor also has three best of’s dedicated to Punk — Better than You; Straightedge; and the Legacy Continues.
All of these DVDs are available at rohwrestling.com. Enjoy.
Keep smiling folks:)